Our Team


A squad of data virtuosos as part of your team

At SpringBoard’s core is an eclectic group of top-notch professionals who eat, breathe and l-o-v-e data. Our team’s depth and unparalleled commitment to customer service bring extraordinary dimension to our client partnerships. And exceptional insights, action-planning and strategies you won’t find anywhere else.

Sam Bruce team photo

Sam Bruce


Sam founded SpringBoard Data Management in 2006 with the mission to unlock the power of clients’ data with easy-to-use tools and business intelligence solutions.  He has grown the company to become a leading third-party reporting provider in Canada with many industry leading and recognizable brand name clients.  He started his career with Unilever and Petro Canada.

John Adams

Vice President Sales

John is an experienced consultant having applied analytics and technology solutions to deliver client outcomes for dozens of consumer packaged goods companies.  Prior to SpringBoard Data Management, he has worked at Procter & Gamble, Kraft Foods, and Nielsen.

John Adams team photo
Micheal Ostoforoff team photo

Micheal Ostoforoff

Chief Merchandising Officer

Micheal is an accomplished Senior Executive, Consultant, and Board Member with more than 30 years of success across the consumer goods and IT industries, leveraging extensive experience in merchandising and category management to assist organizations seeking to optimize brand and category performance.  Micheal has held leadership positions with Cadbury Adams, JDA Software, Kellogg Canada Inc., and Wrigley.

Ross McLeod

Managing Partner - The Commercial Insight Group

Ross has pursued a career helping organizations better understand their data and how to apply it to best shape business strategy.

After 20 years of consulting to leading organizations including Pepsico, Nestle Waters, McCain and Rogers Media, Ross has joined SpringBoard Data Management to form The Commercial Insight Group. This team is dedicated to helping clients optimize business performance through the superior integration of market data into business strategy.

Ross McLeod team photo

Suvojit Basu

Client Development Manager

Quinn Bowie

Product Manager

Janusz Cwalinski

Database/ Business Intelligence Consultant

Rob De Lauro

Product Development Manager

Geneva Dubois

Marketing/ Communications Specialist

Michael Muto

Client Support Specialist

Samuel Raveau

Client Development Manager

Michael Scalia

Client Development Manager

Tissy Thomas

Client Development Specialist

Henry Tsao

Product Manager

Jacob Turner

Client Development Manager

Mohammad Uddin

Software Developer

Richard Wallace

Software Developer

Edward Yanga

Client Development Manager

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