Our Team

A squad of data virtuosos as part of your team

President

Sam Bruce

Sam founded SpringBoard Data Management in 2006 with the mission to unlock the power of clients’ data with easy-to-use tools and business intelligence solutions. He has grown the company to become a leading third-party reporting provider in Canada with many industry leading and recognizable brand name clients.

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General Manager & Managing Partner Commercial Insight Group

Ross McLeod

Ross has pursued a career helping organizations better understand their data and how to apply it to best shape business strategy.

After 20 years of consulting to leading CPG organizations, Ross joined SpringBoard Data Management to lead commercial insight and most recently has been appointed General Manager for SpringBoard. Ross is dedicated to helping clients create a path to superior commercial results through the application of data to inform better business strategy and execution choices.

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Chief Merchandising Officer

Micheal Ostoforoff

Micheal is an accomplished Senior Executive, Consultant, and Board Member with more than 30 years of success across the consumer goods and IT industries, leveraging extensive experience in merchandising and category management to assist organizations seeking to optimize brand and category performance.

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We Love Data, it is What Sets Us and You Apart.

At SpringBoard’s core is an eclectic group of top-notch professionals who eat, breathe and l-o-v-e data. Our team’s depth and unparalleled commitment to customer service bring extraordinary dimension to our client partnerships. And exceptional insights, action-planning and strategies you won’t find anywhere else.

Connor McLeod

Client Development Manager

Connor McLeod

Client Development Manager

Connor graduated from the British Columbia Institute of Technology where he studied Web Design and Development. He is passionate about making data easy to read and interpret, while providing value in multiple facets of how businesses operate.

Kiyan Nathoo

Client Development Manager

Kiyan Nathoo

Client Development Manager

Kiyan is a recent graduate of McMaster University where he studied Commerce with a focus in Marketing and Analytics. In addition to being passionate about marketing data, Kiyan brings a unique perspective with his minor in Innovation and future-forward thinking. At Springboard he will ensure that customers are set up with the right tools to make a difference with their data while considering important business decisions.

Suvojit Basu

Client Development Manager

Suvojit Basu

Client Development Manager

Suvojit brings 18 years of experience to the team and is a certified Tableau developer and CMA certified category management professional (CPCM). Suvojit’s has broad experience in the consumer goods industry in various sales and category management roles. Prior to joining SpringBoard, he has worked in Canada and the Middle East markets with leading CPG organizations.

Mariana Vieweghova

Accounting

Janusz Cwalinski

Database/ Business Intelligence Consultant

Janusz Cwalinski

Database/ Business Intelligence Consultant

With over 20+ years of professional industry experience, Janusz is an advanced leader in database development and management. Janusz specializes in advanced query analysis, optimization and advanced database modelling with extensive experience across multiple technologies including SQL Server, SSIS, SSRS, C# and VBA. The team knows him as collaborative and curious, enjoying the challenge of building reliable long term business solutions.

Samuel Raveau

Client Development Manager

Samuel Raveau

Client Development Manager

Samuel is a bilingual client development manager who uses his tableau expertise to provide clients with data reports tailored to their various requirements. Samuel moved to Toronto from France in 2015.

Michael Scalia

Client Development Manager

Michael Scalia

Client Development Manager

Michael brings a passion for the the Toronto Blue Jays and customer satisfaction to the office everyday. Michael is extremely committed to all our clients that makes him a consistent all star. His trademark kindness and can do attitude keep clients coming back for more.

Tissy Thomas

Client Development Specialist

Tissy Thomas

Client Development Specialist

Tissy is a key member of the team at SpringBoard providing continuous data flow for clients. Data accuracy is at the core of what SpringBoard does and Tissy brings a positive and “get the job done” attitude.

Henry Tsao

Product Manager

Henry Tsao

Product Manager

Henry has worked on the supplier side to manufacturers within the CPG industry for 18 years. Roles have included category analyst, account management and product management. With an education in management and commerce, he has helped service many leading manufacturing clients across the industry.

Jacob Turner

Client Development Manager

Jacob Turner

Client Development Manager

Jacob has over a decade of experience analyzing data for a variety of retailers and CPG companies. He is especially known for designing data analysis tools for users at all levels to be able to find data driven answers to their business problems.

Mohammad Uddin

Software Developer

Mohammad Uddin

Software Developer

Mohammad is a recent graduate from York University where he studied Computer Science and specialized in data mining and algorithms. At SpringBoard he employs his technical skills to modernize and refactor core internal products. His positive attitude and resourcefulness has made him a great new addition to the team.

Richard Wallace

Software Developer

Richard Wallace

Software Developer

Richard is a graduate of the University of Waterloo and after graduation joined SpringBoard as a developer and is now a key contributor to software development and solutions provided to clients. Richard brings passion for tackling the challenges of whatever our clients bring to us!

Steve Johnson

Cannabis and Beverage Alcohol Lead

Steve Johnson

Cannabis and Beverage Alcohol Lead

Steve is a strategic leader and business consultant with over 30 years of experience driving the growth, sales, profitability, and performance of leading North American organizations and brands. He has extensive expertise in business transformation, market development, brand value, and sales excellence across diverse sectors, including cannabis, natural foods, consumer packaged goods, and beverage alcohol. Steve currently leads our Cannabis and Beverage Alcohol verticals.

Gillian Watson

Junior Account Manager

Gillian Watson

Junior Account Manager

Recent graduate from University of Toronto, where Gillian majored in Mathematics and Statistics. She is passionate about creating data that is simple and useful to clients.

Isaac Horvath

Software Developer

Isaac Horvath

Software Developer

Isaac studied Computer Science at University of Guelph, and combines his education with his structural approach to problems to architect some of our core operations here at SpringBoard. When he's not polishing off your next big data delivery, you can find him nose deep in classical fiction, riffing away on a 12-string, or adventuring in the backcountry.

Nathan Smith

Software Developer

Nathan Smith

Software Developer

Nathan is a recent graduate from Queen's University, having studied computer science and specialized in artificial intelligence, brings with him passion for all things machine learning. When he is not working to ensure smooth data delivery here at SpringBoard, he is implementing new technologies into our stack, upping our game to provide our clients with the best experience.

Rose Monga

Operations Manager

Rose Monga

Operations Manager

Rose is responsible for the day-to-day operations at Springboard and ensures timely and accurate data processing for all our clients. Her proactive approach to problem-solving and her dedication to maintaining the highest standards of data quality greatly contribute to the efficiency and effectiveness of the Operations team. Beyond her role, she actively seeks opportunities to expand her skill set and is deeply enthusiastic about finding new and better approaches to data management.

Yazan Aljada

Junior Account Manager

Yazan Aljada

Junior Account Manager

Yazan graduated from Concordia university in Montreal majoring in industrial engineering. Having a keen interest in quality control and strong attention to detail, he is committed to ensure customers have the ability to view their data in the best way to assist in their important business decisions.

Our Team

A squad of data virtuosos as part of your team

President

Sam Bruce

General Manager & Managing Partner Commercial Insight Group

Ross McLeod

Chief Merchandising Officer

Micheal Ostoforoff

We Love Data, it is What Sets Us and You Apart.

Connor McLeod

Kiyan Nathoo

Suvojit Basu

Mariana Vieweghova

Janusz Cwalinski

Samuel Raveau

Michael Scalia

Tissy Thomas

Henry Tsao

Jacob Turner

Mohammad Uddin

Richard Wallace

Steve Johnson

Gillian Watson

Isaac Horvath

Nathan Smith

Rose Monga

Yazan Aljada

Don’t do it yourself

Let Us Find You a Better Way.

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