Commercial insight is really about getting a deeper understanding of what drives commercial success in an organization. This knowledge sets the stage for taking the actions required to deliver superior success in the future.
With data available by store, by week and by sku, it can be a challenge to make the most of all the information. The Commercial Insight Group will help you answer the questions that matter most in profitably building commercial success.
BUSINESS IS ALWAYS EVOLVING, YOUR STRATEGIES AND EXECUTION SHOULD TOO
Leverage weekly POS data to accelerate knowledge of the key drivers and trends with an eye towards adoption of actions required to stay on course to your business objectives.
While category volumes often look stable, you do not have to dig deep to find a lot of movement within segments and brands. Shifting consumer tastes combined with changing customer activation are often the key drivers to your brand and business outcomes.
One of the enduring pillars of consumer goods is innovation, be it flavours, packs or product attributes, every leading organization has innovation plans to capture the consumers imagination. Commercial insight can bring to life how innovation is performing on a weekly basis, letting you prioritize resources to make the most of these initiatives. Whether it is your news or theirs, you will want to know more.
We know testing and learning is at the heart of finding what’s next. Build your own “test kitchen” using POS data for proof of concept and support for next generation strategy and key initiatives.
We are SpringBoard and we want to make your data make a difference.